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Hooked: How to Build Habit-Forming Products

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Gebundene Ausgabe - Markierung: Penguin Uk - ASIN: 0241184835 - EAN: 9780241184837 - Modell: 2724472037385
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Beschreibung

How to Build Habit-Forming Products
Gebundenes Buch
Nir Eyal reveals how successful companies create products people can´t put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour ´A must-read for everyone who cares about driving customer engagement´ Eric Ries, author of The Lean Startup ´The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject´ Rory Sutherland, vice chairman, Ogilvy & Mather



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