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Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/41CLybict0L.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/51u47NlT9FL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/51eHYaOTWHL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/51XSldocm7L.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/41aToBinTQL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/41jQ1PJq9dL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/31CKZS8Y3qL.jpgSpacerHooked: How to Build Habit-Forming Products - /images-eu.ssl-images-com/images/I/41CLybict0L.jpgSpacer

Die Maus auf jedem Bild oder Foto übergehen, um es zu vergrößern ...
Markierung : Penguin Uk - ASIN : 0241184835 - EAN : 9780241184837
Amazon

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Beschreibung

Hooked Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can´t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our b...



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